The Bird shoelace packaging is one of the most unique and attractive way of selling the product. The vibrant Görtz world of birds presented itself in the Görtz sales areas set up for children’s shoes. This was designed by gürtlerbachmann GmbH, Germany.

Simple shoelaces were transformed into colorful and cute small worms in the beaks of five adoringly designed bird characters, which served as eye-catching and striking packaging. The kids and parents were automatically attracted towards the creative boxes.

The design shows different native birds of the area that invite to play and collect. The aim, with the help of the exclusive packaging, was to increase customer frequency in the Görtz sales areas for children’s shoes and, at the same time, to win customers for the Görtz store card.